Midwest Service Revenue Engine
Privacy Policy

Effective date: March 5, 2026

This Privacy Policy explains how Midwest Service Revenue Engine ("Midwest Service Revenue Engine", "we", "us", or "our") collects, uses, and protects your information when you visit our website, use our services, or interact with us via SMS, email, or other channels. It is intended to work together with and be linked from our main website experience.

1. Who we are and scope of this policy

Midwest Service Revenue Engine provides marketing, revenue optimization, and related services to service businesses in the Midwest and beyond. This Privacy Policy applies to information we collect through our website, landing pages, funnels, forms, SMS and email campaigns, and any other digital properties or services that link to this policy (collectively, the "Services").

By accessing or using the Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Services.

2. Information we collect

We collect information that you provide directly to us and information that is collected automatically when you interact with our Services.

  • Contact and account information – such as your name, company name, email address, phone number (including mobile number), job title, and other details you submit via forms, chat, or scheduling tools.
  • Business and service details – such as service categories, service areas, revenue information, and other operational data you choose to share for consultation or onboarding.
  • Communication content – including emails, SMS/MMS messages, chat messages, form submissions, survey responses, and call notes related to your interactions with us.
  • Technical and usage data – such as IP address, device type, browser type, operating system, referring URLs, pages viewed, links clicked, and the dates/times of your visits.
  • Cookies and tracking technologies – we may use cookies, pixels, tags, and similar technologies to understand how our Services are used and to improve performance and marketing effectiveness.

We may also receive information about you from third parties, such as business partners, data providers, or publicly available sources, where permitted by law.

3. How we use your information

We use the information we collect for the following purposes:

  • To provide, operate, and improve our Services and digital experiences.
  • To respond to your inquiries, schedule consultations, and deliver customer support.
  • To analyze your business needs and recommend appropriate solutions and services.
  • To send administrative information, such as confirmations, updates, and policy changes.
  • To send marketing communications (where permitted by law), including email and SMS messages about offers, promotions, and content that may be relevant to you.
  • To monitor the performance of our funnels, campaigns, and website and to optimize conversion and user experience.
  • To detect, prevent, and address technical issues, fraud, and security incidents.
  • To comply with legal obligations and enforce our terms, agreements, and policies.

4. SMS consent & messaging policy

By providing your mobile phone number and explicitly opting in on our website, forms, or other channels, you consent to receive SMS (text) messages from Midwest Service Revenue Engine, which may include service updates, appointment reminders, onboarding support, and promotional messages related to our Services.

Message frequency may vary based on your interactions with us. Message and data rates may apply according to your mobile plan. SMS participation is not a condition of purchasing any services. You can opt out of SMS communications at any time by replying STOP to any message we send, or as otherwise instructed in the message. To receive help regarding our SMS program, you may reply HELP or contact us using the information in the "Contact us" section below.

SMS data, including your mobile number, message content, delivery information, and related metadata, is used solely to provide and manage the messaging program and to keep a record of your consent and preferences. We do not sell, rent, or share SMS data with third parties for their own marketing purposes. SMS data may be processed by our trusted technology providers only to the extent necessary to deliver messages on our behalf and in accordance with this Privacy Policy.

5. Legal basis for processing (where applicable)

Where required by applicable law (such as in the European Economic Area, United Kingdom, or other jurisdictions with similar regimes), we process your personal information under one or more of the following legal bases:

  • Consent – for example, when you opt in to receive SMS or email marketing communications.
  • Contract – when processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
  • Legitimate interests – such as to operate, secure, and improve our Services, to understand how they are used, and to market our Services to business customers, provided that these interests are not overridden by your rights and interests.
  • Legal obligations – when processing is required to comply with applicable laws, regulations, or court orders.

6. How we share information

We do not sell your personal information. We may share information in the following limited circumstances:

  • Service providers – with trusted vendors and technology partners that help us operate our Services (e.g., hosting, analytics, email and SMS delivery, CRM, payment processing). These providers are authorized to use your information only as necessary to provide services to us and are bound by contractual confidentiality and data protection obligations.
  • Business partners – where we jointly offer programs or content, and only to the extent needed to fulfill your request or participation, and consistent with applicable law.
  • Legal and safety purposes – when we believe in good faith that disclosure is necessary to comply with a legal obligation, protect our rights or property, investigate fraud, respond to government or law enforcement requests, or protect the safety of our users or the public.
  • Business transfers – in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business, your information may be transferred as part of that transaction, subject to appropriate confidentiality protections.

SMS data is treated with additional care. We do not share SMS consent records, mobile numbers used for SMS, or SMS message content with third parties for their independent marketing or promotional purposes. Any SMS-related data shared with our messaging providers is solely for the purpose of delivering and managing our SMS program on our behalf.

7. Cookies and tracking technologies

We use cookies and similar technologies to recognize your browser or device, learn more about your interests, and provide you with essential features and services. This may include:

  • Essential cookies to enable core site functionality and security.
  • Performance and analytics cookies to understand how visitors use our pages and funnels.
  • Marketing and advertising pixels to measure campaign performance and reach relevant audiences.

You can manage cookies through your browser settings and, where required by law, through consent tools we provide. Disabling certain cookies may impact your experience of our Services.

8. Data retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods may vary based on the type of data and applicable legal requirements.

9. Data security

We implement reasonable technical and organizational measures designed to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for using strong passwords and safeguarding any credentials associated with your accounts.

10. Your privacy choices & rights

Depending on your location and applicable law, you may have certain rights with respect to your personal information, such as the right to access, correct, update, or delete your data, or to object to or restrict certain processing.

  • You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in those emails.
  • You can opt out of SMS messages at any time by replying STOP, or as otherwise indicated in the message.
  • You can request access to or deletion of your personal information by contacting us using the details below; we will respond in accordance with applicable law.
  • You may have additional rights under certain regional privacy laws (such as GDPR, UK GDPR, or CCPA/CPRA), which we will honor where they apply.

11. Third-party links & integrations

Our website and funnels may contain links to third-party websites, tools, or platforms (for example, scheduling tools, payment processors, or social media sites). We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites or services you use.

12. Children’s privacy

Our Services are intended for business and professional use and are not directed to children under the age of 13 (or other age as defined by local law). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete such information.

13. International data transfers

Our business is based in the United States, and your information may be processed and stored in the U.S. and other countries that may have different data protection laws than your country of residence. Where required, we implement appropriate safeguards to protect your information when it is transferred internationally.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Effective date" at the top of this page and may provide additional notice as required by law. Your continued use of the Services after any changes become effective signifies your acceptance of the updated policy.

15. Contact us

If you have any questions about this Privacy Policy, our SMS program, or how we handle your information, or if you wish to exercise your privacy rights, you can contact us at:

Midwest Service Revenue Engine
[Business Address]
[City, State, ZIP]

Email: [email protected]
Phone: [Business Phone Number]